About us

Meet the Experts

Roberto
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Roberto

Head Coach · Expert Publisher · Co-Founder

Roberto built his publishing business from scratch, scaled it to over $1 million, and still teaches from real experience, not theory.

Hi, I’m Roberto. Let me take you back to my roots in a small Italian town, where dreaming big often felt like a luxury. Growing up, I saw so many people around me choosing the safe route and settling into familiar routines. But deep down, I always knew I was meant for something more. At 19, after countless nights of exploring online opportunities, I discovered self-publishing, and it felt like the door to a whole new world had opened.

The beginning was a mix of excitement and uncertainty. I was juggling college coursework while diving into this new venture, and there were many nights when self-doubt crept in. I still remember the thrill of my first successful month, earning $1,000. It was a moment of pure joy, and proof to myself that I could create something meaningful from scratch. From there, the journey kept growing. My income moved to $3,000, then $5,000, and before long I was traveling the world while still in school, living experiences I had only ever dreamed of.

Scaling the business to over $1 million was an incredible experience. I built a large catalog of books and a solid foundation that allowed the work to keep growing. With the right strategies in place, my books began rising in the ranks and becoming bestsellers on Amazon. I never set out to be a writer. In fact, I do not even like writing. Yet here I am, a published author with Italy’s biggest publishing house, a dream I never imagined would come true.

More than anything, this journey showed me that the paths we never expected to take can lead to extraordinary places. That is why I care so much about helping other people believe in themselves and act on what is possible. If I could break through my own limitations, so can you. Your dreams are closer than they look. It is not only about the destination. It is about the growth, the courage, and the life you build along the way.

Alexis
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Alexis

Coach · Co-Founder · Marketing Director

Alexis came in with no publishing background, went all in, replaced her 9 to 5 income, and now helps lead the brand and client experience.

My name is Alexis, and my journey into publishing was a lifeline I did not even know I needed. Not long ago, I was stuck in a monotonous 9 to 5 job that drained my energy and left me feeling defeated. Financial freedom felt like something that belonged to other people, not me. I felt like I was running in circles, trying to make ends meet while wrestling with a growing sense of hopelessness. Then I met Roberto, and everything changed.

When Roberto shared his story with me, it was like a spark ignited inside of me. His journey felt inspiring, but also real. I saw a path that had been built through determination, and for the first time I believed I could do the same. I decided to go all in and learn self-publishing for myself. I worked tirelessly, often staying up late, fueled by the possibility that my life could actually change.

In just six months, I achieved what once felt impossible. I replaced my 9 to 5 income. Realizing I could pay my bills from this was a turning point. It was a victory, but I did not want to stop there. I kept pushing forward, focused on reaching new heights, and within a year I hit my first six-figure income. The feeling was indescribable.

Now I am passionate about helping other people navigate their own journey. I know what it feels like to be trapped, overwhelmed, and unsure if there is another option. I also know that freedom is achievable for people who are willing to fight for it. I am here to support others every step of the way and show them that with the right tools, strategy, and support, they really can build a new reality for themselves.

What publishing changed

Publishing gave us more than royalties.

In the beginning, the goal was simple: make books work. We wanted proof that a book portfolio could create income without depending on a boss, a schedule, or being in one place all the time. Once the books started selling month after month, the business slowly changed the way we lived.

Travel became easier to say yes to. Moving to new places felt possible. Helping family, saving, investing, and enjoying life no longer felt like things that had to wait for someday. The biggest change was not the flash. It was the peace that came from knowing there were assets working in the background.

These photos are part of that story. Italy, New York, quiet trips, dinners, family moments, and the behind-the-scenes proof that the portfolio was still working. That is why we care so much about this business. Books can become more than products. They can become options.

Ready to start your story?